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Professor Zazra, the fortune teller

In 1915 The Foreign Office were contacted by the British Consul General in Barcelona about a poor boy in Granollers near Barcelona, who had received an advertisement written in Spanish, from an astrologer called Professor Zazra shown in a turban and Indian dress, requesting money for a horoscope. A resident of Granollers forwarded the advertisement to the Consul General and asked for action to be taken against Prof. Zazra. 

The Foreign Office in London took the matter seriously and raised the complaint with the Home Office who asked Scotland Yard to investigate.

This advert by Prof. Zazra appeared in numerous newspapers.

The police went to 90 New Bond Street and found that Zazra, ‘The Chief Mystic of the Hindu School of Predication’, was an Englishman called Arthur Drew Clifton. They warned him that unless he stopped advertising, he would be prosecuted under the Vagrancy Act (1824). The police described him as a very shrewd man and one not easily scared, but he complied (for a time).

Drew Clifton moved from New Bond Street to 192 Alexandra Road which was on the corner of Kilburn Priory, before today’s Alexandra and Ainsworth Estate was built between 1972 and 1979.

 

192 Alexandra Road, today 3 Langtry Road

In 1921 using the name of Victor Despard and the mail collection address of 165 Kilburn High Road, he advertised membership of the ‘Amalgamated Astral Aid and Mystic Circle’ for a postal order of two guineas. 

For this the applicant will receive ‘52 splendidly helpful mind guides, letters of inspiration and concentration time charts.’ ‘Members of the brotherhood will feel the force of this big powerful energy in their business, home life, private matters, love affairs, and in everything which goes to make up a life-time.’

In 1922 Drew Clifton was still advertising in foreign newspapers and he particularly targeted West Africa. In December Inspector William Draper of Scotland Yard answered an advert using the cover name of Ali Obed Khan from Lagos. 

He received a pamphlet headed, ‘Let me read the sands of time for you’, and a list of products such as, Indian fakir crystals for developing the faculty of clairvoyance (prices from 10s to 25s), and charms for health success and love. There were also books; ‘521 Ways to Fortune’, ‘The Book of the Black Arts’, ‘How Not to Grow Old’, and ‘Wrinkles and Pimples Removed’.

Inspector Draper sent a cheque for 15s for ‘a sketch delineation of the future’ and he filled in a form giving a fictitious date of birth, sex, occupation. 

He received a package of 12 pages of typed information which began; ‘I find from my observations that a full and varied career is before you: that your chances of advancing to a higher plane are indeed good. During certain times the fates are against you. …. Your increase of income and fortune should be rather rapid and to a certain extent unexpected…. The parts of the body most likely to be troublesome are the skin, blood, lower limbs, and the stomach’.

When Inspector Draper went to 192 Alexandra Road, he found five busy young women typists and thousands of letters from around the world. Draper said it was very well organized and the largest business of this kind he had ever seen. 

Arthur Drew Clinton appeared at Bow Street court on 30 January 1923. He pleaded guilty to a charge of ‘unlawfully professing to tell fortunes’ and he was fined £25 with £10 10s costs. Today this is equivalent to about £2,000, and considering the huge scale Drew Clinton was operating on, it was very lenient.

Like the police, we have found it difficult to trace Drew Clifton who used several names and changed addresses. His real name was Arthur Edward Tapner and he was born on 4 February 1870 in Littlehampton West Sussex, the son of a cabinet maker who in the 1881 census was employing five men and two boys. 

Arthur became a builder’s manager in Hastings, and he married Beatrice Ellen Pain there in 1894. By the time of the 1911 census, they had moved to 90 New Bond Street. He had changed his name to Drew Clinton and they had three children. He said he was an agent for a mail order business.


Arthur Drew Clinton was still shown at 192 Alexandra Road in 1928, and it looks like he moved to Brussels and perhaps carried on his business there. We found that he died in Brussels aged 62 in October 1932.

Comments

  1. Fascinating story! An amazing set up in Kilburn and a well organized scam targetingvulnerable people as still hapopens today. Thank you. Mel

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